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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. 2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. Fashion Resale.

Fashion 290
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 291
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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Wish Clips already is available to Android users in nine markets — Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan and the U.S. — and will be rolled out to iOS users starting in April.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Kohl’s and Nine West launched an adaptive apparel line, and QVC leveraged some star power by launching an accessible fashion line in partnership with Selma Blair and Isaac Mizrahi. Nicole Silberstein 2.

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SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals

Retail TouchPoints

Despite the controversies, the fast-fashion brand has been named one of Gen Z’s favorite brands and one of the fashion industry’s most popular brands. This rapid product development cycle helps the brand monetize what’s trending — and in the always-on social media climate, there is always something new trending.

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Jason & Scot Show Episode 303 Amazon, Walmart and E-com Q4 Results

Retail Geek

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. more than 20 21 largely because 2021.

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Jason & Scot Show Episode 300 – Goodwill Finds CEO Matt Kaness

Retail Geek

12:35] Look it was an early social commerce player as far as leveraging Pinterest and things that you could do with. For Commerce for startups for Innovation so I mean it’s it was contagious working for him, um working for his team’s I wanted to takeaways I had for my time at Walmart and my time working with. [20:32]