Behind Eggslut’s fall in Asia: The harsh reality of the F&B market
Inside Retail
MARCH 17, 2025
When US brunch chain Eggslut launched in Singapore in 2021, anticipation was sky-high. Customers lined up hours before the opening, eager to get a taste of the brands signature creamy egg sandwiches. Without a compelling differentiation strategy beyond brand novelty, long-term customer retention becomes difficult.
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