Remove 2021 Remove Customer Experience Remove Marketing Remove Social Commerce
article thumbnail

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce β€” that is, retail interactions that begin (and sometimes also end) on social media platforms β€” is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

article thumbnail

3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience β€” both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shein Picks Amazon’s Backyard for New U.S. Fulfillment Hub

Retail TouchPoints

is an important market for Shein, and we are thrilled to establish a presence in the Seattle area as we continue enhancing our fulfillment process and improving the customer experience,” said Andy Huang, Head of U.S. in late 2023 after first expanding to the area in 2021. and Whitestown, Ind.

article thumbnail

From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience β€” and perhaps most important, all the data that is generated along with it. The DTC flywheel is designed to help brands effectively attract, engage, delight and retain customers across all channels. million loss in Q3 2020.

article thumbnail

How True Religion and Supreme Reaped the Benefits of β€˜No Marketing’ Marketing

Retail TouchPoints

But between its marketing strategy (or lack thereof) and uber-exclusive partnerships, Supreme has nevertheless evolved into a highly coveted, and profitable, brand. The two companies collaborated on a Fall 2021 collection that launched online and in stores in two key markets: the U.S. (on Wells: It absolutely did.

Marketing 204
article thumbnail

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong PlaceΒ 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

article thumbnail

A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Retail TouchPoints

Rite Aid Chief Retail Officer Andrew Persaud will discuss how the retailer’s reimagining of the traditional store experience has created closer connections with its customers. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug. We hope to see you there!