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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

Now, at BigCommerce, she helps merchants grow via integrations to channels such as Google, Facebook, Amazon, eBay and Walmart , a task she says is “like walking among giants.”. Gee: Omnichannel for me means a merchant can sell anywhere their shoppers are and fulfill anywhere they place that order.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. And the number-one prediction for holiday 2021: 1.

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Amazon FBA Boosts Sustainability Efforts With Two Circular Commerce Programs

Retail TouchPoints

Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. Merchants can then set the price for items based on their condition and manage pricing, advertising and sales using their existing processes. by the end of 2021.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It The result is a much lower barrier of entry for merchants looking to capitalize on Google’s massive reach.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. As just one example, Chewy was a pandemic winner, but the company spent more than half a billion dollars marketing to consumers in 2021.

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. In 2021, face coverings and masks from stars like Kanye West saw a 154% average resell price increase from $82 to $208.

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Jewelry Retailers: Prepare Your Curbs, not Your Cases, for 2021

Retail TouchPoints

It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC). Already having mastered a multichannel strategy pre-pandemic, during the lockdown it extended its multichannel capabilities to sales and customer service.

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