2021 Accounting Planning Social Commerce 
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9
Retail TouchPoints
AUGUST 3, 2022
The digital innovation fund was first announced at the retailer’s Investor Day event in October 2021, and since then the fund has already made a number of investments in start-ups including Haut.ai , Adeptmind , Revea , LUUM and ReStyle.
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Retail TouchPoints
SEPTEMBER 14, 2022
Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.
Retail TouchPoints
AUGUST 1, 2022
“It’s interesting that TikTok has allowed a ‘capital C’ corporation to be involved, but I think it stems from the fact that Barnes & Noble was the very first retailer to identify that #BookTok was a driving factor in book sales ,” said Jessica Brigman, Senior Account Executive at The Walt Disney Co. ’s The Back Story of #BookTok.
Retail TouchPoints
JULY 30, 2021
accounted for $5 billion of Alibaba’s total $74.1 We test and learn as much as possible leading up to the event and then lock in a plan and hang on for 11.11.”. They definitely need to have a dedicated plan for China and have the right partners in place to help them execute their vision and strategy.”. In fact, the U.S.
Retail TouchPoints
MAY 6, 2021
2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.
Inside Retail
MAY 2, 2021
Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. Consumers are visiting their local suburban shopping centres and stores more often in 2021 than they did pre-pandemic. They are not inanimate objects.
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