Amazon Sets Prime Day 2023 for July 11-12
Retail TouchPoints
JUNE 21, 2023
EDT on July 11 and run through July 12. from 2021 to approximately $11.9 However, planned spending among those consumers is down slightly from 2022, with the average Prime Day shopper planning to spend $250 this year (both at Amazon and other retailers’ simultaneous sales events), down from $388 in 2022 and from $594 in 2021.
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