Retail Times

APRIL 6, 2021

Streamlining the purchasing process and creating an environment where those who are seeking to steer away from crowds – or those who find BOPIS a more convenient option – is one of the retail trends that is here to stay. Determining the customer need is half the battle in a complex environment.

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Indigo 9 Digital

JANUARY 27, 2023

This is not only to expand reach but also because ads on Facebook and Instagram are less effective because of Apple’s privacy changes that make it more difficult to track consumer activity across apps. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3.

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Indigo 9 Digital

MAY 16, 2022

Take Apple and how it is tackling privacy issues or healthcare. That view helped Amazon to move into new categories and to create successful businesses like Amazon Web Services which sit outside of its core retail business. Dove’s 2020 Courage is Beautiful campaign. But the best brands see themselves as serving a higher purpose.

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Indigo 9 Digital

MAY 10, 2023

With that in mind Apple has made moves to make that type of tracking and targeting more difficult through privacy changes in iOs 14.5. By having a loyalty program retailers can get around those privacy changes by collecting data directly from their customers. This type of data is like gold. The more loyal the more valuable.

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