Holiday 2020: Why Target Soared While Nordstrom Faltered
Retail TouchPoints
JANUARY 25, 2021
Additional results for the 2020 holiday season are coming in, and the outlook is rosy despite the unprecedented challenges: Adobe Analytics pegged year-over-year online shopping growth at 32.2% , totaling $188.2 Even brick-and-mortar stores fared decently overall, with average sales up 3.6% billion , while the NRF measured 8.3%
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