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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

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11 Things You Need to Know About Shein

Indigo 9 Digital

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Source: Bloomberg.

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Zara’s Strategy - 7 Ways it Stays on Top

Indigo 9 Digital

But Zara like many retailers is doubling down on its digital business. In 2020 during the height of the COVID-19 pandemic when consumers were forced to shift a large share of their spending online, Zara’s digital sales were up 77% representing a third of all sales. These companies include Shein, Boohoo, Fashion Nova and ASOS.

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8 Things to Know About ThredUp’s Growth & Challenges

Indigo 9 Digital

ThredUp has found that a lot of the clothing sold on its site is from fast fashion retailers like Shein and PrettyLittleThing. Last year ThredUp received 186% more garments that were originally purchased from Shein than what was received in 2020. Do you like this content?