Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

JANUARY 17, 2023

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Source: Bloomberg.

Fast Fashion 52

Fast Fashion Fashion Shipping Target Market 52

Indigo 9 Digital

MARCH 6, 2023

But Zara like many retailers is doubling down on its digital business. In 2020 during the height of the COVID-19 pandemic when consumers were forced to shift a large share of their spending online, Zara’s digital sales were up 77% representing a third of all sales. These companies include Shein, Boohoo, Fashion Nova and ASOS.

Fast Fashion 52

Fast Fashion Apparel Fashion Advertising 52