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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

in the first quarter of 2020. Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. People also have more time to comparison shop and have more practice.

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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

It’s never too early to start preparing for the holiday shopping season, especially this year as brands and retailers are gearing up for ‘Shipageddon’ part two. The upswing in ecommerce sales from COVID-19 led to Shipageddon 2020 as brands and retailers couldn’t keep up with significantly increased demand.

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How to Forecast Demand in Retail (2020)

Retalon

On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Increasingly tech-savvy customers comparison shop not just against competitors, but even against a retailer’s other sales channels. The post How to Forecast Demand in Retail (2020) appeared first on Retalon.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

The COVID-induced ecommerce boom of 2020 saw online sales climb across almost all categories last year, including some unexpected ones. were down 6% YoY in 2020, according to TrueCar , online used car sellers like Vroom and Carvana achieved record years. The numbers speak for themselves: Online sales of alcohol in the U.S.

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Zebra Technologies releases 16th Annual Global Shopper Study

Mass Relators

As omnichannel shopping continues to grow, the volume of returns increases along with it. Seven in 10 retailers say the pressure is mounting to improve the efficiency and expense of managing online orders, returns, and the fulfillment process. The increase of returns has impacted retailers globally, growing to $1.8T

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Major retailers survived 2020 by transforming how they got their products into customers’ hands. Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. What is BOPIS?

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

What do consumer purchasing habits look like, and how streamlined is your fulfillment process? You can also beef up fulfillment options so that customers can pick-up in local stores or ship directly from other stores, mirroring the convenience of online ordering. These days, such strategies are essentially non-starters.