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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

in the first quarter of 2020. Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. People also have more time to comparison shop and have more practice.

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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

It’s never too early to start preparing for the holiday shopping season, especially this year as brands and retailers are gearing up for ‘Shipageddon’ part two. The upswing in ecommerce sales from COVID-19 led to Shipageddon 2020 as brands and retailers couldn’t keep up with significantly increased demand.

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How to Forecast Demand in Retail (2020)

Retalon

On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Increasingly tech-savvy customers comparison shop not just against competitors, but even against a retailer’s other sales channels. The post How to Forecast Demand in Retail (2020) appeared first on Retalon.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

The COVID-induced ecommerce boom of 2020 saw online sales climb across almost all categories last year, including some unexpected ones. were down 6% YoY in 2020, according to TrueCar , online used car sellers like Vroom and Carvana achieved record years. The numbers speak for themselves: Online sales of alcohol in the U.S.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion of Ukraine to recurring COVID-19 outbreaks and ongoing supply chain challenges. The latest issue is inflation, which is running at a 40-year high in the U.S.,

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Zebra Technologies releases 16th Annual Global Shopper Study

Mass Relators

This year, the ease of making returns has moved ahead as a leading reason shoppers choose to shop in stores, outpacing comparison shopping. Among associates managing returns from online orders, nearly three-quarters (74%) cite frequent returners as their top challenge.

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds. It used to be that brands differentiated by delivering unique, hard-to-find products, or by lowering retail pricing to undercut direct competitors.