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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Amazon FBA Boosts Sustainability Efforts With Two Circular Commerce Programs

Retail TouchPoints

FBA Liquidations will provider sellers the option to use Amazon’s existing wholesale liquidation partners and technology to recoup potential losses on returned and overstock inventory. Merchants can then set the price for items based on their condition and manage pricing, advertising and sales using their existing processes.

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“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

Jordan Kallios: In 2019 or 2020, we did our first huge marketing campaign and launched the business into the US market. It’s more so about how we communicate the message through advertising. IR: A lot of your business seems to be wholesale, do you have a focus on direct-to-consumer as well?

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Jewelry Retailers: Prepare Your Curbs, not Your Cases, for 2021

Retail TouchPoints

While certain ecommerce verticals saw mind-boggling sales increases in 2020, luxury goods, including jewelry, enjoyed more modest revenue boosts, according to Signifyd Ecommerce Pulse data. Upscale jewelry designer Gorjana, for example, saw 300% growth in 2020, with a 400% monthly increase in sales between April and May 2020 alone.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks. Touchland also implemented NetSuite Demand Planning to better gauge consumer demand across its network of wholesale partners so i t can tightly manage the inventory it keeps in stock.

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The point of difference that will propel Bardot Junior’s growth in the US

Inside Retail

The brand is part of the womenswear label Bardot , which was bought out of administration and transformed by chief executive Basil Artemides and creative director Carol Skoufis in 2020. It now specialises as a wholesale and e-commerce retailer, with a focus on premium and sustainable products.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. Then in 2020 Casper’s sales and marketing expenses were $156.8 in 2020 highlighting the high customer acquisition costs direct-to-consumer retailers often face.