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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. billion in 2020 and $19.42 Retail Dive. Digital advertising boom time. Digital advertising on Google.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. The first issue, and this is one that all direct-to-consumer retailers face is how do you get consumers to know that you exist? In 2020 Casper lost $89.6

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Retail Statistics You Should Know

Small Biz Trends

The retail market size is continuously growing. According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% What’s more, retail trade added 4.8 trillion to GDP in 2020, reports the US Bureau of Economic Analysis. trillion during 2020 ( NRF ).

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Before everyone was focused solely on Amazon but as retailers were forced to shift sales online during the COVID-19 pandemic a number of retailers came to the forefront with their eCommerce savvy and Walmart is one of those retailers.

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Uber Eats’ Strategy, 6 Things to Consider

Indigo 9 Digital

If you hadn’t used a food delivery app before 2020 you might have found yourself leaning into food delivery even more than you thought you would over the past two years. With that in mind in 2020 Uber launched its grocery delivery business after purchasing grocery delivery startup Postmates for $2.7 Advertising.

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4 Things to Know about Instacart’s Strategy

Indigo 9 Digital

By Tricia McKinnon Heading into 2020 there was no way Instacart could have foreseen what was up ahead. This change in behaviour caused Instacart’s revenues to jump by 330% in 2020. This change in behaviour caused Instacart’s revenues to jump by 330% in 2020. They need to show how they plan to stay relevant.” Advertising.

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Chipotle’s Strategy, 8 Things to Know

Indigo 9 Digital

Since this concept has had great success Chipotle plans to add Chipotlanes to 90% of its stores going forward. “By Last year 60% of Chipotle’s rewards were personalized and Chipotle plans to increase that percentage this year. To help reach this goal in 2023 Chipotle plans to open 255 - 285 stores. Do you like this content?