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Reducing the cost of free returns: how retailers are cutting back

Inside Retail

Customers want a quick, simple, and flexible return process and the peace of mind that if they don’t like an item, they can easily return it. Retailers know that hyper convenience is essential to the e-commerce proposition, and many continue to offer ‘free returns’ to remain competitive. Why do people return goods?

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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

In fact, 58% said school would be a bigger deal this year and 56% said they are more excited about shopping for back-to-school items this year. With this data in mind, and the large majority of kids going back to in-person learning, I don’t think [the Delta variant] will impact back-to-school shopping.” and how long will it last?

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Luxury’s ‘Paradigm Shift’ to Online: COVID Necessity Becomes Growth Engine

Retail TouchPoints

billion — a 1% increase from pre-pandemic times in 2019. But like much of the world, the luxury sector looks very different today than it did in 2019. They realized that things like returning products was actually easy. High-End Products Require a High-End Digital Experience.

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How #booktok is helping save indie bookstores in the US

Inside Retail

The return of independent bookstores As of 2023, the American Book Association (ABA) has announced a total 2,185 bookstore businesses, 2,599 locations, and over 300 more members than it had in 2019, reaching its highest membership levels in over 20 years. What’s driving this resurgence?

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Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next

Retail TouchPoints

Metrics including return on ad spend (ROAS) and cost per click (CPC) improved significantly across multiple platforms as retailers refined their efforts and drew in new customers. Unsurprisingly, the prevalence of online shopping made Google Paid Search ads a winner in 2020: average ROAS rose 31% while CPC fell 14% compared to 2019.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Amex also has partnered with musical artist Chlöe Bailey to create a “Shop Small Soundtrack” that TikTok users can add to their content. Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community. small business owners.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

For example, by specifically retargeting those customers who had added to their online carts over the previous 30 days, and spotlighting the specific items they had browsed or put into their carts, Natori achieved a Return on Ad Spend (ROAS) of 943% in Q3 2023. Natori factory (photo courtesy Natori) “We’re very design-driven,” he said. “A