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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

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How #booktok is helping save indie bookstores in the US

Inside Retail

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

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Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next

Retail TouchPoints

Metrics including return on ad spend (ROAS) and cost per click (CPC) improved significantly across multiple platforms as retailers refined their efforts and drew in new customers. However, marketing is never stagnant, and retailers will need to refine their programs as the nature of online advertising continues to change.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Square plans to announce additional details about the card in 2023. Multiple Meta Resources.

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Luxury’s ‘Paradigm Shift’ to Online: COVID Necessity Becomes Growth Engine

Retail TouchPoints

billion — a 1% increase from pre-pandemic times in 2019. But like much of the world, the luxury sector looks very different today than it did in 2019. They realized that things like returning products was actually easy. Younger generations are very luxury-driven in Asian markets as well,” said Bousquet-Chavanne.

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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

Eagerness to Return to Stores Means Retailers Need to Tackle Labor Shortages, Stat. “After an unexpected school year in 2020 and a different shopping year, consumers are excited to return to in-person shopping for the back-to-school season, especially the ones who are vaccinated,” Maloney explained. ADDITIONAL LISTENING :

ATS 299
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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

. “(The) combination would be a significant positive for PayPal’s ongoing monetization initiatives on both sides of its merchant and consumer platforms, especially if Pinterest’s social commerce platform gets integrated with Honey’s AI into PayPal’s destination app,” Wedbush analysts wrote in a note.