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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. Nike put nearly all of its marketing dollars behind Michael Jordan with that contract. In 2018 Nike took another risk during its 30th anniversary marketing campaign.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers.

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How Chadstone became Australia’s most profitable shopping centre

Inside Retail

At Chadstone, we continue to deliver memorable and first-to-market retail experiences for visitors to enjoy,” he told Inside Retail. Here, we ask Whitehead about the role of the shopping centre in the age of e-commerce and what retail trends he’s got his eye on.

Shopping 147
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From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

Now may be the perfect time for more DTC brands to explore physical retail — in a post-COVID-19 landscape with prime real estate more affordable than ever, and shoppers seeking social interaction as they become comfortable visiting retail stores again. An Emerging Retail Trend. shoppers between February and March 2020.

Shopping 227
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Jewelry Sales Increased Sharply in July, Survey Finds

VMS

jewelry sales were up sharply in July compared to the same month in 2020 as well as in 2019, according to Mastercard SpendingPulse. The growth was part of a larger trend in which retail sales overall grew for the 11th consecutive month. percent versus July 2019. Read the press release: Retail sales in the U.S.

Jewelry 72
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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

If getting the order to you is expensive what about returns? Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. This process of ordering and returning goods is very expensive. Take mattress retailer Casper.

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

Trader Joe’s is another retailer that gives away a lot of free samples and “ what a lot of people may not know is the biggest marketing expense we have at Trader Joe's is actually just letting people try our food,” says Tara Miller, Trader Joe’s Director of Marketing. Even Warren Buffett would be impressed with those returns.