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Five KPIs That Tell you Everything About Your Returns Customer Experience

Retail TouchPoints

The customer journey starts off linear, but it should end in a cycle of repurchasing. Getting the returns experience right is one of the most critical parts of that cycle — 95% of shoppers say that how returns are handled affects their decision of whether to purchase again. Return Rate and Negative Reviews.

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Preparing for the Rise in Online Retail Returns

Retail TouchPoints

In 2021, returns cost retailers a whopping $761 billion , or almost 17% of total U.S. This year the powerful combination of the special sale dates in Q4 (like Target, Amazon and Walmart holding October Black Friday events) and an increase in ecommerce holiday shopping means that this upward trend for returns will continue.

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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

Ecommerce returns are the new reality for retailers, but their rapid rise doesn’t have to crush conversion rates and profitability. Consider how returns are central to the customer experience and can create a competitive advantage, differentiate a brand and increase customer lifetime value.

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Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight

Retail TouchPoints

Online return fraud cost U.S. For every $100 in returned merchandise accepted, U.S. to return fraud, the NRF has calculated. While it is possible for shoppers to commit return fraud innocently simply by mis-reading the returns policy, a significant number of returns are the result of premeditation and malicious intent.

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Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

Retail TouchPoints

A huge part of retaining customers is having a return policy that is clear and concise, giving customers the security they expect and want. By extending their return windows or allowing online returns to be accepted in stores, the rate of returns has inevitably grown to an unsustainable level.

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True Classic Boosts Post-Purchase Email CTR by 1.87%

Retail TouchPoints

True Classic ’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider.

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Theatro 2023 Retail Customer Experience Survey

Theatro

The survey found that many Americans believe the quality of the in-store experience has declined since 2019—the last year before the Covid lockdowns that began in March 2020. adults to share their experiences and views on the current state of in-store retail. Here are the results of our retail customer experience survey.