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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

Consider how returns are central to the customer experience and can create a competitive advantage, differentiate a brand and increase customer lifetime value. The popularity of online shopping has created enormous opportunities to reach new customers, but this has come at a cost. Turn Returns Upside Down.

Returns 279
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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment. Moore’s stores and intellectual property during the company’s 2019 bankruptcy. Moore , recently announced that it was acquired by “one of the largest companies in our industry.”

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How Retailers Can Make Effective Changes for Better Logistics Operations

Retail TouchPoints

In November and December, Adobe Analytics reported that online shopping grew 32.2% from 2019, totaling $188.2 This massive increase put significant strains on the supply chain as well as shipping and delivery. Here’s a look at three ways retailers can make effective changes for better logistics operations.

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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

Now, industry reports point to the possibility that the traditional Thanksgiving weekend — filled with frenzied shoppers in crowded stores and shopping malls — could be gone for good. As we’re experiencing that second wave of the virus and more closures, if anything, the pendulum will continue to swing in favor of digital and online shopping.”

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Target US aims to simplify returns. Here’s why that’s easier said than done

Inside Retail

Target US is making shopping easier for customers with the option to make product returns right from their cars at no extra cost. According to data from Euromonitor, click-and-collect grew from 6 per cent of overall e-commerce sales in the US in 2019 to 11 per cent in 2022.

Returns 130
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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

Retail TouchPoints

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. However, Google Shopping clicks still rose 11%.

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14 Examples of Great Customer Experiences in Retail

Indigo 9 Digital

That confirms what we already know, the customer experience matters. But what constitutes a great customer experience? When looking at an example of a great customer experience it tends to hit on one of the following elements: 1) it’s helpful, 2) it saves time, 3) it’s friendly, 4) it’s memorable and 5) it fills a need.