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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

If you cast your mind back to 2019, Christmas was business as usual. “E-commerce In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge. Consumers will continue shopping earlier. The post 2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Shopping 246
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Marketing 256
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months. Target’s Store-Based Fulfillment Model Drives Convenience. compared to Q2 2019. year-over-year and 5.8%

Consumer 312
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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

Marketing 257
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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce.

Consumer 260
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What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

Retail TouchPoints

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

Consumer 296
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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer. Pat Bajari (Chief Economist). “I