French Contemporary Fashion Brand Brings Rental Service to U.S.
Retail TouchPoints
NOVEMBER 10, 2021
As innovation, responsibility and service are at the heart of our brand strategy, this rental offering will allow us to address a wider, more socially aware clientele and enable them to consume differently with us,” said Pierre-Arnaud Grenade, Global CEO of ba&sh in a statement. REI Co-Op has been offering rentals since April 2019.
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