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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. billion in 2019. Retail Dive.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

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6 Successful Marketing Campaigns in Retail

Indigo 9 Digital

Tim Hortons and Justin Bieber marketing campaign. Whether its ads in your social media feed, hauls on YouTube or a dancing TikTok marketing messages just won’t seem to go away and for good reason. If you are building a brand or trying to turn one around then consider how some of the best in the business use marketing to drive sales.

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Oatly opened for business 29 years ago in Sweden where it was a household name long before its products entered the United States market seven years ago. By 2019 Oatly was available in 7,000 stores and coffee shops across the United States including places like Whole Foods and Target. The ability to see and act on emerging trends.

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4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. Amazon has revolutionized retail in many ways. "We

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6 Things You Need to Know About Etsy

Indigo 9 Digital

Etsy has seen tremendous growth in the number of its active users which has increased from 46 million users in 2019 to 90 million in 2021. We’re starting to advertise in channels where men are a bigger part of the viewership.” “We million in 2019. There’s tremendous amounts of merchandise on our platform that’s great for men.