Remove 2019 Remove Advertising Remove Consumer Remove Retail Trends
article thumbnail

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

article thumbnail

Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. billion in 2019. Retail Dive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail Statistics You Should Know

Small Biz Trends

Retail Statistics: The Big Picture. The retail market size is continuously growing. According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% over 2019 in spite of ubiquitous public health emergencies in the country. What’s more, retail trade added 4.8

article thumbnail

4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. That’s why if you are a food and beverage retailer, stores matter a lot.

article thumbnail

6 Things You Need to Know About Etsy

Indigo 9 Digital

Etsy has seen tremendous growth in the number of its active users which has increased from 46 million users in 2019 to 90 million in 2021. Only 50% of male consumers have ever heard of Etsy and one of the ways it plans to increase awareness amongst this demographic is by placing ads during NFL games. “As million in 2019.

article thumbnail

Supplier Diversity: A Look Around the Globe

Rangeme

This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Globally, we’re seeing a rise in conscious consumerism , where consumers shop according to their values. Retail Touchpoints.

article thumbnail

6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?