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How Tag Heuer is evolving to stand the test of time

Inside Retail

Global watch brand Tag Heuer is gearing up to grow in Australia after going through a period of consolidation. Here, we speak with the brand’s general manager, Van Mulryan, about the new Tag Heuer boutique in Adelaide, the increased demand for luxury items and how her upbringing has shaped her career.

Boutique 264
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How YouTube aims to take a piece of the social commerce pie

Inside Retail

YouTube first began developing shopping features around 2018 when creators on the platform got the ability to sell their merch via videos. allowing creators to tag products across multiple videos, giving them the ability to monetize older content.

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Why sustainable brands are flocking to Australia

Inside Retail

Australia has gained a reputation for having a large number of conscious consumers, and it’s leading global brands with a sustainable focus to set up shop in the land down under. Queen of Raw , an online marketplace for unused textiles, launched in Australia at the end of last year. Long ties with Australia.

Fashion 244
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How Rip Curl saved three tonnes of old wetsuits from landfill

Inside Retail

Leading surf brand Rip Curl will start taking back old wetsuits in overseas markets and recycling them into soft-fall matting in playgrounds and outdoor gyms after successfully launching and scaling the recycling program in Australia. The brand first started taking back old wetsuits at its flagship store in Torquay, Victoria, in 2018.

Outdoor 246
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What brands can learn from the BĂ©is Wash marketing strategy

Inside Retail

Aesthetic luggage for everyone on-the-go wear American on-the-go brand BĂ©is was founded by actor and entrepreneur Shay Mitchell in 2018 to fill a gap in the luggage market for functional travel products that were chic, and affordable. Mitchell added. Globally, the sneaker market is projected to have a revenue of US$80.19

Marketing 246
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Melbourne Fashion Festival recap: High-low looks and next-gen talent

Inside Retail

Founder and director Dylan Best studied fashion at Parsons School of Design in New York City and worked for Ralph Lauren and Club Monaco before returning to Australia a few years ago to start his own label. This year’s winner was Melbourne label Best Jumpers, which offers elevated leisurewear for men and women. Best Jumpers.

Fashion 225
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How cult fragrance brand Who Is Elijah aims to crack the UK market

Inside Retail

Her first fragrance, now marketed as His/Her, has remained the brand’s most-loved unisex fragrance since the business started in 2018. While most well-known fragrance brands have been around for decades, and have a high-end price tag, Who Is Elijah has deliberately positioned itself as a challenger brand at a lower price point. “I

Marketing 130