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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. At that time Facebook was less inundated with ads and direct-to-consumer retailers took advantage of that.

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Does Procurement Play a Role in Retail Recovery?

Retail TouchPoints

Do they invest in emerging business models such as buying online and picking up in-store, or doorstep delivery, or expedited return programs? Retailers will need to decide where to cut back and where to invest — and those are decisions where procurement, using current technologies, can generate real dividends.

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

If getting the order to you is expensive what about returns? Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. This process of ordering and returning goods is very expensive. Take mattress retailer Casper.

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

Even Warren Buffett would be impressed with those returns. A champion of diversity, in 2018 Starbucks achieved gender and race pay equity for all staff in the United States. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

In 2018 Nike took another risk during its 30th anniversary marketing campaign. In 2018 Nike opened its House of Innovation 000 store. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Nike’s risk taking didn’t stop in its early days.

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7 Ways Amazon is Expanding Offline

Indigo 9 Digital

A sneak peek into the future was given when Amazon unveiled its first Amazon Go store to the public in 2018. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Take a look at this list to see the types of locations Amazon has. Amazon Go.