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How Growth Objectives Relate to Business Success

Small Biz Trends

By setting clear and measurable targets , you can align your team’s efforts with your strategic goals. This alignment helps in tracking progress, enhancing accountability, and identifying new market opportunities. Growth objectives fundamentally relate to increasing your company’s market presence , revenue, or customer base.

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Signet Jewelers Acquires Diamonds Direct to Boost Bridal Offerings

Retail TouchPoints

Signet plans to drive operating synergies by leveraging its scale in purchasing, targeted marketing, connected commerce and jewelry services to enhance Diamonds Direct. The smaller retailer’s current leadership team will remain intact, with President Itay Berger reporting directly to Signet CEO Virginia Drosos.

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RetailWire: Cheers For Lululemon’s MIRROR Acquisition, But Is The Pricing Right?

Retail TouchPoints

Acquiring MIRROR moves their physical connection with customers into the home and — better yet — it even adds a new sales and marketing channel for their products with customers while they engage in activity that uses those products! Great for lululemon’s brand, and probably well-matched for its target market. The first is cost.

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Leveling Up: How Gaming is Changing the Face of Retail

Retail TouchPoints

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Now, businesses must begin to regard these virtual spaces as addressable commerce markets. But the hardest part is knowing how to press “start” on their initial entry into the market.

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You’ll Like Us When We’re Green: How Retailers Demonstrate Sustainability Through Track and Trace

Retail TouchPoints

Research from New York University found sustainable products delivered $114 billion in sales in 2018, up 29% from 2013 , and delivered 50% of consumer packaged goods growth during that same time period — despite representing only 16.6% Retailers already are using data to streamline operations and better target marketing initiatives.

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Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

If you are curious about these and other elements of Dove’s marketing strategy then consider these five keys to its success. When you think about beauty and skincare brands they often market their products as ones that help you to achieve a standard of beauty that isn’t achievable. Doesn’t that sound like a stretch? Taking risks.

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Why cosmetics-maker Atelier is launching ‘shark tank’ for beauty brands

Inside Retail

We’ve been in this industry for about three-and-a-half years now, and we’re very fortunate enough to have grown a company that can provide support not just to our market, but to the people inside of it.”. Representation within beauty is a huge talking point, and a point of friction within the market,” Benson said.