Excess Wine Inventory Pains France’s Bordeaux Region — Can Retail Optimization Technology Lift the Industry’s Spirits?
Retail TouchPoints
NOVEMBER 23, 2023
Unfortunately, China had already bored of Bordeaux (and all other wines, including their own ) by 2018, with consumption decreasing by 260 million bottles each year thereafter. In the omnichannel context, inventory is spread out across multiple distribution channels that usually include digital and brick-and-mortar points of sale.
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