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10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

By Tricia McKinnon For as much as we hear the words “the customer experience” the experience we have with many retailers often feels less than ideal. In defence of the retail industry delighting customers is not an easy thing to do. Know your customer’s name. Sephora does an excellent job of this.

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Does Procurement Play a Role in Retail Recovery?

Retail TouchPoints

They’re the essential expenses that effectively set the table for conducting any retail business. And, according to KPMG’s 2018 Retail Trends Report , they account for up to 14% of the retailer’s overall cost of doing business. Vishal Patel is VP of Product Marketing and Technology at Ivalua.

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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. RTP: The Future Consumer Index also identifies some retail trends. Which retail trends identified in the Future Consumer Index do you think are most pertinent?

Consumer 279
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The Reasons Behind Starbucks’ Great Customer Experience

Indigo 9 Digital

By Tricia McKinnon Long before it became trendy Starbucks focused on the customer experience. For anyone who has tried to create a compelling experience for their customers, one that makes them continually come back for more, they know it’s not easy. A great customer experience is always about a feeling.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Under this model brands have more control over merchandising, pricing and the customer experience. It sees itself as a leader in digitizing the luxury experience offline. It did this through a partnership it had with Chanel that started in 2018. One way it has done this is to create tech enabled stores.

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Have COVID-19 And Black Lives Matter Accelerated Values-Based Buying?

Retail TouchPoints

A few brands, notably Nike with its Colin Kaepernick ad in September 2018, have gained media attention and even increased sales based on their public stands on controversial issues. But as it has with many other retail trends, COVID-19 evidently has accelerated the adoption and impact of values-based buying.

Consumer 164
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7-Eleven's Strategy for Success

Indigo 9 Digital

The enhanced assortment in many convenience stores has led food service sales inside of these stores to increase at a faster rate between 2009 and 2018 than in any other in-store category. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

Grocer 52