Wiser

NOVEMBER 3, 2020

One of the prime reasons is strong point-of-purchase marketing. Point-of-purchase (POP) marketing targets shoppers while they’re in a buying state of mind, and when done correctly, it can make your products too good to pass up in the moment. What is Point-of-Purchase Marketing and Why is it Important? How does this happen?

Marketing 78

Marketing Kiosk Point of Sale Advertising 78

Retail Geek

SEPTEMBER 3, 2021

8:26] You know you like if you look at 2018 you said hey they sold 270 million and they lost 22 million on it in 2019 they sold 370 million and they broke even. Net positive ebit has but they basically have had a net loss every year except 2019 when they broke even. So what’s a little worrisome about that is. [8:26]

Advertising 97

Advertising Consumer ATS Marketing 97

Store Growers

JANUARY 29, 2019

Imagine a new brand launching in a hyper-competitive market. But Purple, the brand in question, is thriving in a market that has become even more cut-throat. Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses. (I Targeting option 2: In-market audiences.

Advertising 64

Advertising Marketing Shopping Promotions 64