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What is Point-of-Purchase Marketing?

Wiser

Point-of-purchase marketing, sometimes referred to as point-of-sale marketing, is the practice of placing marketing material next to the products it is advertising. While point-of-purchase marketing is often done where customers check out, POP displays should be placed anywhere that consumers are making purchasing decisions.

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Jason & Scot Show Episode 274 – Warby Parker and AllBirds file S-1 prospectus for IPOs

Retail Geek

A weekly podcast with the latest e-commerce news and events. In episode 274 we deep dive into the S-1 fillings from both Warby Parker and AllBirds. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? Transcript.