Remove tag personal-information
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Personalization in the Age of GDPR

Retail TouchPoints

But our growing demand for personalization does not exist in a vacuum. Walking a Fine Line: Where Personalization and Privacy Concerns Meet. Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. Absolutely not.

Consumer 264
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Top 5 B2B Marketing Strategies to Drive Sales

Independent Retailer

According to CXL, 96 percent of consumers watch an explainer video to learn about a product. You can present the video by: Presenting customer testimonials and reviews Creating competitive and innovative advertisements for your product or service Making tutorials to guide your customers through the product or service. back to top.

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What is Point-of-Purchase Marketing?

Wiser

Point-of-purchase marketing, sometimes referred to as point-of-sale marketing, is the practice of placing marketing material next to the products it is advertising. While point-of-purchase marketing is often done where customers check out, POP displays should be placed anywhere that consumers are making purchasing decisions.