Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

MARCH 9, 2023

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. High customer acquisition costs.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

FEBRUARY 13, 2023

But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2018. By 2018 goop had over 8 million subscribers. It could have stuck with generating revenue through advertising but that would have limited the company’s growth.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

MARCH 11, 2022

If you are looking for ideas to boost the customer experience in your business then consider these 10 tried and true examples of how great brands give customers experiences to remember. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts.

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52

Retail Gazette

DECEMBER 28, 2023

Lyssa McGowan, chief executive, Pets at Home Pets at Home hired Sky chief consumer officer Lyssa McGowan as its new chief executive. She has unveiled plans to create a new “consumer function” arm combining the company’s digital, marketing and customer value proposition teams, led by a newly created role of chief consumer officer.

Grocer 67

Grocer Promotions Fashion Management 67