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Promotions and Discounts: 2017 Back-to-School Trends

Wiser

Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 According to the NRF , as of early August, only 13 percent of parents had completed all their back-to-school shopping, and 23 percent had not started at all. Less free shipping promotion mentions. Overall fewer promotional mentions.

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NRF: 166.3 Million People Expected to Shop on Thanksgiving Weekend, Setting New Record

Retail TouchPoints

million people plan to shop between Thanksgiving Day and Cyber Monday in 2022, representing 69% of all holiday shoppers, according to a survey conducted by the National Retail Federation (NRF) and Prosper Analytics. This would be nearly 8 million more people than in 2021 and the highest estimate since NRF began tracking the data in 2017.

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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

During the 2016 holidays, the International Council of Shopping Centers (ICSC) found that nearly 70 percent of purchases were made with retailers who had both a brick and mortar and online store. Whether in-store or online, Wiser has you covered from pricing to assortment to promotions. Need better data to inform your decisions?

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How Retail Arrived at Black Friday 2017

Wiser

With Black Friday 2017 just days away, it’s only natural to look back and figure out where exactly this retail holiday came from. The next big wave to change Black Friday was the lengthening of the promotional calendar—making Black Friday into “Black November.” “Promote it and they will come?”

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Super Saturday predicted to be UK’s busiest in-store shopping day of Peak Trading, according to Sensormatic Solutions

Retail Focus

Sensormatic Solutions , the leading global retail solutions portfolio of Johnson Controls , today announced its predictions for the UK’s busiest shopping days of Peak Trading 2023. It’s this additional insight that will put businesses two steps ahead entering the New Year.”

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The RealReal Teams Up with Mytheresa to Promote Circularity as it Expand Reach Beyond Fashion

Retail TouchPoints

Mytheresa will reward both its customers and The RealReal’s with a shopping credit when they recirculate their bags and support the circular economy. The RealReal inaugurated National Consignment Day in 2017 to raise awareness about creating a more sustainable fashion ecosystem through resale.

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How to Create Winning Black Friday Promotions

Wiser

However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience. Black Friday Winners .