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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Consumer 223
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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

It’s just a matter of putting policies and marketing campaigns into effect to lure shoppers in. . If last year was any indication of the sheer power of omnichannel retailers, then we’re in for a treat again this coming holiday season. Schedule a personalized demo today to learn how to turn retail data into action.

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Rihanna’s Savage x Fenty to Expand Brick-and-Mortar Reach with 6 More Stores

Retail TouchPoints

. “The direct-to-consumer experience connects the energy of the brand’s highly engaged ecommerce site and social community to a vibrant space to discover, shop and interact with Savage X Fenty,” the brand said in a press release. and UK retailers, according to market intelligence platform Edited.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. Nike put nearly all of its marketing dollars behind Michael Jordan with that contract. In 2018 Nike took another risk during its 30th anniversary marketing campaign.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Consumers are looking for one stop shopping. What we are witnessing is a trend towards more convenient shopping trips.

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How Nike is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

For example, in 2016 Adidas’ market share in the United States was 6.8% and by 2017 it increased to 10.3% In 2016 it hired its first chief digital officer and in 2017 Nike launched an initiative called the Consumer Direct Offense. To shop at the pop up customers had to select what they wanted and then purchase it in the app.