Remove 2017 Remove Consumer Remove Marketing Remove Retail Trends
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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

Omnichannel retailers are at a distinct advantage because they already have the cross-channel functionalities. It’s just a matter of putting policies and marketing campaigns into effect to lure shoppers in. . Schedule a personalized demo today to learn how to turn retail data into action. Schedule a demo today.

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Rihanna’s Savage x Fenty to Expand Brick-and-Mortar Reach with 6 More Stores

Retail TouchPoints

“The direct-to-consumer experience connects the energy of the brand’s highly engaged ecommerce site and social community to a vibrant space to discover, shop and interact with Savage X Fenty,” the brand said in a press release. and UK retailers, according to market intelligence platform Edited. and Newark, Del.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. Nike put nearly all of its marketing dollars behind Michael Jordan with that contract. In 2018 Nike took another risk during its 30th anniversary marketing campaign.

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CeraVe’s Strategy & Growth: 4 Keys to its Success

Indigo 9 Digital

For those of you are who aren’t fans yet, CeraVe is a brand of dermatologist tested skincare products which consumers love. CeraVe generated $1 billion in sales in 2021 and part of the growth can be linked to viral videos about CeraVe on TikTok that caused the product to sell out in many markets. the brand would not be as successful.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.