How Superdry is using WeChat, Weibo and Little Red Book this Lunar New Year
Inside Retail
JANUARY 20, 2022
The plan is to approach each platform in an “organic” way, rather than putting the same message across multiple channels to create greater brand trust and uptake on each platform, said marketing manager Matt Iozzi. “We We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.
Let's personalize your content