Retail TouchPoints

APRIL 19, 2022

Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors. Ad fraud is any online advertisement cost you pay for a non-targeted buyer.

Advertising 249

Advertising Marketing Location Planning 249

Inside Retail

JUNE 12, 2023

But the real talking point of the Vision Pro is the price tag, US$3499, which seems to limit the product’s target audience to wealthy fans or corporate users. Microsoft’s foray into this space with its Hololens in 2016 was marginally successful with 300,000 units sold. A flop in the making?

Shopping 130

Shopping Advertising Consumer Marketing 130

Retail TouchPoints

JANUARY 21, 2021

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. Created in 2016, Weglot was built to make website translation fast, simple and instant. And cross-border ecommerce is booming.

Advertising 291

Advertising Accounting Marketing Finance 291

Retail TouchPoints

SEPTEMBER 27, 2021

Well, they only result in frustrated users and wasted advertising budget. That’s why in today’s competitive ecommerce space, marketing and advertising executives are leading the charge on making their sites faster. Today, Loveless runs Edgemesh , the global web acceleration company he co-founded with two partners in 2016.

Advertising 216

Advertising Customer Experience Outdoor Checkout 216

Retail TouchPoints

APRIL 20, 2021

However, with the developments over the last few years, from the 2016 Cambridge Analytica scandal to the 2018 General Data Protection Regulation (GDPR) to its North American counterparts the CCPA and PIPEDA, ‘old-school’ personalization based on PII is on its way out — and fast. The Data Economy: How do Privacy Regulations Affect Revenue?

Consumer 260

Consumer Marketing Spend Advertising Location 260

Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. The brand did the same for tennis star Maria Sharapova when she failed a drug test at the 2016 Australian Open, while her other sponsors decided to leave. Osaka subsequently decided to withdraw from the tournament as criticism against her piled on.

Apparel 130

Apparel Accessories Advertising Returns 130

I Love Fashion

MARCH 16, 2021

Key takeaway: Encourage users to get engaged using the captions like, ‘Tag a friend who you would want to go shopping with’ or ‘Tag a friend who must see this video’. Encourage your followers more to share, tag, and mention your brand whenever they are about to create their next post. 6: Write longer and interesting captions.

Accounting 52

Accounting Marketing Fashion Promotions 52