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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Valentina Marastoni-Bieser is the EVP of Growth at location intelligence and measurement company, Cuebiq , where she leads the company’s marketing and communications.

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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. The Woolworths-Lowe’s venture closed in 2016 after five years.

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Retail appointments of the week

Inside Retail

It’s worth remembering that Amazon currently only represents about 1 per cent of the worldwide retail market segment share, and 85 per cent of that worldwide market segment share still resides in physical stores,” Jassy said. “If Dan Murphy’s boss to head M&S Food. Australia Post’s head of network technology leaves.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These effects are another immediate example of the incredible benefits augmented reality provides retail marketers.

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Why Nike is putting used sneakers back on the shelf

Inside Retail

According to ThredUp, a digital platform in the US that enables consumers to buy and sell secondhand clothing, the resale market grew 21 times faster than the retail market overall in 2016-2019, and is expected to be worth US$51 billion by 2023.

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What does Apple’s Indian expansion plan mean for the mobile landscape?

Inside Retail

After formally filing a request for the retail store in 2016, the global tech giant wanted to open the facility in 2020 but postponed the plans due to Covid-19 disruption. Apple’s flagship stores in Mumbai and New Delhi reported record profits in May, making Apple the largest electronics retailer in India in terms of revenue.

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Meet Missfresh, the Chinese grocery retailer offering 30-minute delivery

Inside Retail

Here, we chat with Missfresh about how the DMWs operate, how it’s digitalising fresh markets and its plans for the future. We are able to empower the neighbourhood retail market through our technological capabilities and further seize the market opportunities in the digitalisation of the industry. million (RMB 1.6