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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Location intelligence helped the QSR leader identify that afternoons were the busiest times for visits (vs.

Location 269
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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. Among the businesses that most often use location data are consumer packaged goods brands.

Location 268
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Mattress Firm Puts IPO on Ice, Citing Market Volatility

Retail TouchPoints

In January 2022, the mattress chain announced its plans to list on the New York Stock Exchange via an IPO that would have returned the furniture retailer to the public markets six years after South Africa’s Steinhoff International took the company private. Today, Mattress Firm operates 2,300 stores across the U.S.

Marketing 281
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Can a smaller-format Whole Foods help Amazon win in the grocery market?

Inside Retail

Last week, Amazon -owned grocery chain Whole Foods announced the launch of a new format store, Whole Foods Market Daily Shop, to make grocery shopping more convenient for urban consumers. The first location is expected to open in New York City later this year. Can Whole Foods successfully launch a small-scale grocery store chain?

Marketing 130
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Australian doughnut chain Lukumades launches in Singapore 

Inside Retail

The new Lukumades Singapore store is a vegan-friendly and Halal-certified location. Founded in 2016 in Melbourne, Lukumades is known for its loukoumades, which are bite-sized Greek doughnut balls. The brand’s overseas markets include Malaysia, Indonesia, and Taiwan.

Location 246
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Analysis: Will the market pay 7-Eleven’s $2 billion asking price?

Inside Retail

The 7-Eleven Holdings board’s decision to seek a buyer for its network of about 750 retail outlets continues a seismic restructuring of the convenience retail market in Australia. 7-Eleven has indicated a $2 billion price tag for its 9 per cent market share in fuel sales and market-leading national convenience store network.

Marketing 147
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Amazon Takes Flight in India with Debut of Dedicated Air Cargo Network

Retail TouchPoints

Amazon has brought its dedicated air cargo network, Amazon Air, to India — the third market for the service after the U.S. The launch is a first for an ecommerce company in India and a signal of the rapid growth in that region, which is the fastest-growing ecommerce market in the world, according to eMarketer. and Europe.