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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. With it, businesses can gain insights into the offline habits of their customers and figure out where competitors and partners are located to optimize decisions like site selection. Use Location Data to Better Understand your Audience.

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3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

Retail TouchPoints

Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors. Ad fraud is any online advertisement cost you pay for a non-targeted buyer. Step 2: Combat Ad Fraud.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Make Sure Your Product Feed is 100% Accurate A product feed is a file that contains a list of products a brand wants to advertise on Google.

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ACCC alleges Bloomex Australia duped customers with old reviews and phony discounts

Inside Retail

Bloomex Australia is headed to court after the consumer watchdog accused the online florist of using customer ratings that were seven years out of date and from overseas customers who had not purchased from the Australian arm of the global business, while also advertising “discounts” that were not what they seem.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Once Oatly’s creamy oat milk hit the shelves in America in 2016 it didn’t take too long for the product to take off. By all accounts Oatly is an overnight success.

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10 Online Businesses for Sale in May

Small Biz Trends

The business is located in Atlanta, GA with a price of $2,500,000. The business is located in Chandler, AZ with an asking price of $600,000. This business is located in Mulberry, AZ with an asking price of $8,000,000. The business is located in Roanoke, VA with an asking price of $1,200,000. Online Wakesurfing Retailer.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It

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