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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

Samsung Australia admitted to misleading buyers of some of its ‘Galaxy’ phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said. The claims “promoted an important selling point for these Galaxy phones. The regulator had first sued the company in July 2019.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Among the businesses that most often use location data are consumer packaged goods brands. Awareness of consumer behavior in the offline retail world can help brands drive sales, find ideal customers, and innovate.

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Four Ways Retailers can Leverage Generative AI to Transform their Business Today

Retail TouchPoints

A fashion retailer, for example, will want to quickly list its new season’s assortment on its digital channels in order to market and promote these products to customers. Consumers are also driving the march to automation, asking retailers for automated features to make their shopping journeys more seamless. What’s Next?