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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. Not having eCommerce also means that Primark does not have to subsidize the cost of returns and the return rate for clothing bought online is quite high. Returns made in store are also free.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Consumers are looking for one stop shopping. What we are witnessing is a trend towards more convenient shopping trips.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

With companies like Shopify it has never been easier to set up shop online. Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. million on “refunds, returns, and discounts” in 2018.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. Commissions typically range from 25%-33% depending on whether in addition to providing eCommerce functionality Farfetch manages shipping, returns or other services. Do you like this content?

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. First Amazon disrupted traditional brick and mortar shopping by selling online then many entrepreneurs followed suit hoping to grab a piece of the pie. Do you like this content?

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

In 2015 Nike introduced self-lacing shoes. Nike has found that customers that shop at its House of Innovation stores spend 30% more over the next few months than customers shopping at other Nike stores. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

By Tricia McKinnon Did you know that at one time Sears was the largest retailer in the world? During that time Sears was so dominant its sales represented 1% of the entire United States’ economy with two thirds of Americans shopping there. That was back in 1969. billion and $32.6 billion respectively. Do you like this content?