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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. Customer returns are also a thorn in Casper’s side as it is for many retailers. million on “refunds, returns, and discounts” in 2018.

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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. Not having eCommerce also means that Primark does not have to subsidize the cost of returns and the return rate for clothing bought online is quite high. Returns made in store are also free.

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Commissions typically range from 25%-33% depending on whether in addition to providing eCommerce functionality Farfetch manages shipping, returns or other services. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. Some of the most successful retailers today include Dollar General, Dollar Tree, Target, Costco and Walmart. Customers love it but it’s costly for retailers. Do you like this content?

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

In 2015 Nike introduced self-lacing shoes. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. The shoe he created featured a waffle like sole that made it easier to grip the ground. Fast forward many decades later and many more innovations.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. All of the chatter about the shift to online sales and Sears’ inability to keep up conceals deep shifts in consumer behaviour and consumption. Do you like this content? A lack of focus.