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Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

Inside Retail

The Danish toy-maker said it will work closely with the Geena Davis Institute on Gender in Media and UNICEF as it seeks to promote more inclusive play, starting with its latest campaign ‘Ready for Girls’, which celebrates girls who rebuild the world through creative problem solving. Blue-and-pink divide.

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. Some brands have further reinforced this behaviour by providing additional prizes for consumers who share their photos of the product and tag the brand in their social media posts.

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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

Thomasz told Inside Retail that she started commenting on the brand’s Instagram posts, which the pair jumped on right away. “We Monk tagged the brand on her Instagram account around 2019, and there was a huge spike in traffic to the website and sales. “We We sent her glasses and built a great relationship with her,” she said.

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Key Strategies for Retailers to Push Sustainability Efforts

Independent Retailer

By encouraging more circularity, or giving a second life to items, retailers can create commercial value by remerchandising once-used items. For retailers, this transformation is being driven by consumers, with 80 percent of American shoppers reportedly considering sustainability before making a purchase. by Lesley Suen.

Fashion 75
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. E-commerce is of course now part and parcel of the retail experience these days. Celebrating uniqueness. The immediate future. The omnichannel experience.

Consumer 130
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How to Price for Long-Term Growth and Profit

Wiser

You develop a product, produce it, promote it, and sell it. It’s a pricing model that bases the retail price of a product or service on the cost of sourcing, manufacturing, and distribution. Bundle pricing is when you price two or more items together under one price tag. We tend to think of pricing as its own distinct practice.