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Inside Retail
OCTOBER 17, 2021
The Danish toy-maker said it will work closely with the Geena Davis Institute on Gender in Media and UNICEF as it seeks to promote more inclusive play, starting with its latest campaign ‘Ready for Girls’, which celebrates girls who rebuild the world through creative problem solving.
Inside Retail
NOVEMBER 20, 2022
Monk tagged the brand on her Instagram account around 2019, and there was a huge spike in traffic to the website and sales. “We The sisters worked in the same airline company, before starting a boutique store in 2015. We just needed to learn how to do it, and bring the products to market at an affordable price,” Schmidt said.
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Retail TouchPoints
DECEMBER 29, 2021
Some brands have further reinforced this behaviour by providing additional prizes for consumers who share their photos of the product and tag the brand in their social media posts. This means creating a marketing content ecosystem that fits different social media platforms, including repurposing content for each platform and market.
Inside Retail
JUNE 27, 2022
Consumers are at the heart of all we do. Recognising this underserved market, Sugar cosmetics entered the Indian market around the middle of 2015 to ‘enable women to explore, crack the code and relish in beauty products that were created for them to feel confident in their own skin.’.
Independent Retailer
NOVEMBER 8, 2022
As companies continue to implement ESG-focused initiatives within their operations, many are doing their best to implement sustainable practices. Over in the UK, Tesco has pledged to be carbon neutral by 2035, and since 2015, the retailer has managed to reduce scope 1 and 2 emissions by 52 percent.
Small Biz Trends
JUNE 19, 2022
Take Logan Paul for example, who began his YouTube channel back in 2015 and quickly saw his subscriber base explode. Creators can also get paid by sponsors, which might mean promoting products from certain brands or creating their own rendition of a popular song in the hope that it goes viral. million subscribers and over 5.8
Store Growers
MARCH 9, 2021
Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads. Ritual Vitamins has been around since 2015 and aims to bring more transparency to supplements. These still promote the products, but the target search queries that have more information seeking intent. Let’s dig in!
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