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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Retailers in particular use this tactic a lot.

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H&M posts surprise profit, despite slow seasonal sales

Inside Retail

The company said consolidating the earnings of its Sellpy second-hand platform had boosted earnings by about 1 billion crowns, but warned that H&M’s overall sales for the spring season had been delayed in many markets by cold weather. crowns in Stockholm on Wednesday, just one third of its 2015 all-time high of 368.5

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What Europe’s upcoming ban on unsold textiles means for fashion

Inside Retail

Earlier this year, the European Commission (EC) announced its 2030 vision for textiles, moving the goalposts once again when it comes to sustainable and circular solutions for fashion’s waste problem. Against this backdrop, the EC aims to create a coherent framework and vision for the transition of the textile sector to a less wasteful model.

Fashion 245
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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. One early example was between the Swedish fast-fashion retail outlet H&M and designer Karl Lagerfeld in 2004. One early example was between the Swedish fast-fashion retail outlet H&M and designer Karl Lagerfeld in 2004.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

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PrettyLittleThing promotes execs to share CEO responsibilities

Retail Gazette

Meanwhile, Nicki Capstick has been named chief marketing officer and will manage the retailer’s brand, creative, studio and marketing. Capstick has held several roles in the marketing team since joining in 2015 and has been PrettyLittleThing’s marketing director for the last three years.

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Why Amazon, Rent the Runway, Etsy are betting on resale

Inside Retail

Uniqueness is one of the most coveted elements of fashion for many style-conscious shoppers, and in a world drowning in new brands, buying vintage or resale is the best option to find something truly special. “To Even e-commerce giant Amazon is entering the resale market. The future of secondhand fashion.

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