Analysis: Why does Shein continue to escape scrutiny?
Inside Retail
APRIL 28, 2021
Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Shein’s inclusive strategy makes a lot of sense.
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