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What Meta’s move away from Instagram Shopping means for retailers

Inside Retail

Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop. It started with Facebook Shop, which was launched in 2015. Asian model hasn’t soared in the West.

Shopping 130
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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Baby Boomers should be the prime target market for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis. While luxury and editorial fashion often see diverse age casting as camp, mainstream brands are still catching up.

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Sabato De Sarno to hit Milan catwalk on Friday with high stakes Gucci debut

Inside Retail

Bizzarri and the label’s previous creative director Alessandro Michele had been credited with the brand’s soaring success, doubling sales between 2015 and 2019 to nearly 10 billion euros, but lost ground to rivals, who invested heavily in marketing during the pandemic.

Fashion 130
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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Finally, email marketers can conduct abandoned cart campaigns or increase sales with email shopping carts and payment options. Why AMP, and Who’s on Board?

Marketing 277
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20 Halloween Ads to Inspire Your Own

Small Biz Trends

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Boost your brand – Halloween advertising is a good way for a brand to get noticed by a larger audience. Halloween isn’t just for kids.

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Cashback goes premium: Stylerunner sisters reunite to launch Her Black Book

Inside Retail

Her Black Book is a new mobile shopping app that aims to attract price-focused Gen Z and Millennial shoppers with cashback offers, coupon codes and flash sales for premium brands across fashion, sport, accessories, beauty, homewares, kids and travel. Creating a premium shopping experience. Sasi exited the business in 2015.

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How to Build Strong Reseller Networks

Wiser

In this day in age, the price of your product is still a huge deciding factor in the consumer’s shopping process. There are ways to prevent price wars from harming your brand, and one of the most popular is an established minimum advertised price (MAP) policy. Protect Your Brand with MAP Policies.