Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019
Retail TouchPoints
SEPTEMBER 17, 2021
As a historical benchmark, from 2015 to 2019, online prices fell 3.9% Ecommerce accounts for roughly $1 of every $5 spent by consumers (up from $1 of every $6 spent in 2017). In the 18 categories tracked by the Adobe Index, all but one (books) saw higher prices in August 2021 when compared to a pre-pandemic period (2015-2019 average).
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