Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019
Retail TouchPoints
SEPTEMBER 17, 2021
Online retailers also are enhancing their ability to get the most out of each transaction: Retailers are getting more people to hit ‘buy,’ with conversion now at 4.1% Shoppers are making larger purchases , with average order value up 13% at $169. As a historical benchmark, from 2015 to 2019, online prices fell 3.9%
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